Today, for my research, I wanted to focus on finding information on the target audiences of fitness magazines. This helps me to understand what type of individuals my magazine can attract and what route to take towards creating quality content. I came upon an article called, “Market Focus: Fitness Enthusiasts,” in which summarized each fitness magazine’s general audience. For instance, the Shape and the Women’s Health magazines attract those college-educated, middle aged females who are striving for a healthier lifestyle. The magazines that promote professional athletes and extreme bodybuilders, like Muscle & Fitness and TriAthlete only attract the middle-aged men. After gathering this information, it seems difficult for a fitness magazine to attract both genders. Thus, this helped me realize that I would want my target audience to be young women aging from 15-25 years old. I choose these individuals because I believe that young girls, especially in this generation, are trying to change the way society views them. So, I want to create a magazine where it can speak out about the beauty of accepting a woman's physical and mental strength. I believe I would have a harder time extending this message to those older audiences like the ones for Shape magazine, as they already have an idea of the certain body image they want to attain. Nevertheless, I’m super excited that I found this information because know I can delve into researching how to design my magazine.
Until next time!
Source: Lester, L. Y. (2004, September 01). Market Focus: Fitness Enthusiasts. Retrieved March 10, 2017, from http://www.targetmarketingmag.com/article/market-focus-fitness-enthusiasts-28722/all/
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